Don’t Buy This Jacket says more about Patagonia as a company than, well, anything really. Well done. Bold move. Thanks to @samladner @_copernicus for sharing.
http://copernicusconsulting.net/values-based-marketing-patagonia/
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Posted on Monday December 12th
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About me
I'm Roger. I'm a culture-loving, style-minded, creative problem solver living in London, UK. I curate (mostly) and write about stuff I like (occasionally), here. These are my opinions. I love cooking, and anything Japanese. Thanks for reading. Linked In: http://uk.linkedin.com/in/rogerg
Twitter: @rogergagnon
