January 2010
81 posts
Starbucks makin' a comeback. Here's why: →
WatchThe coolest electric guitar ever!
New Adidas Women's Training Look Book →
This new site for adidas’ latest women’s Training Lookbook, created out of Riot and Perfect Fools, invites visitors into the closets and three women of varying athletic persuasions. Along with the latest gear, the Lookbook also offers a variety of workout moves and demos, along with nutrition tips.
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This company has some serious balls... →
Privacy isn't dead →
Via Armano.
Kind of rambles near the end, but makes some good points.
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“Most people, when presented with something of value that is scarce and...”
– Will people pay for the New York Times online? cdixon.org (via jonathanmarcus)
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A Primer on the New America for CMOs →
Good advice Via Adage
“As CMO, [the] job, as never before, is to understand your brand’s role in the creation of culture and identity.”
Extrapolate the values that come from multicultural marketing. Multicultural marketing has always been about finding connection points, through cultural relevance to an ethnic audience. Now cultural relevance takes on an even more...
This Is Not A Font
jted:
via notebookdoodles.blogspot.com
There’s something about photography mixed with hand lettering that elevates both mediums. I love old postcards with ball-point scribbles on the front. I love Polaroids signed with a Sharpie. I love movie titles that don’t use fonts.
On the blog notebook doodles, the letterer is so good that she has a disclaimer in the sidebar:
Posted via web from...
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Yelp is game with the check-in location →
jonaha:
The Yelp app allows users to post check-ins and gets in on the location based service game. It’d be interesting who will be crowned king: brightkite who’s fallen off a bit on the radar, but still remains my fave, badge whoring foursquare, noobie fresh pimped out by social media glamnamers gowalla… who will win the next American Idol!
With geo-location abilities being implemented in...
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21 Social media labels & buzzwords for 2010 (some... →
I’m usually wary of anything that has “official” or “expert”, or “definitive” in the title, but this is a funny compendium of some new terms that you may start being thrown around shortly. (via Adage and Pete Blackshaw). I especially like:
MOBILENECKING: The alarming tendency to have our necks titled down or shifted sideways — ever glued to our...
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Smart firms obsess over customer needs, not... →
(Via Forbes)
“Forrester Research recently released its third annual Customer Experience Index. The study ranked 133 US companies across 14 industries using feedback from more than 4,600 consumers. Barnes & Noble came in at the top for the second year in a row, slightly ahead of Marriott Hotels and Hampton Inn. Other winners: Amazon.com and Costco. At the other end of the spectrum,...
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Radio reinvents itself: Crowd-Sourcer Jelli Raises... →
via Mediapost
“Whatever the financial woes of the radio business in 2009, there is still money for innovative new approaches to programming and distributing content, as evidenced by the $2 million of new funding raised by Jelli, a company that enables traditional and online radio broadcasters to “crowd-source” their programming via an online interface.
The latest round of...
R/GA Hires JWT Vet Charnock as Strategy Chief →
This sounds like a solid addition to the R/GA team. According to Ad Week, “The hire is part of R/GA’s attempt to grow beyond its roots as an interactive specialist. It has added a branding practice and is competing for lead agency assignments. It won Ameriprise’s account in December.”
Starwars Facebook status updates (too funny) →
Thanks to Melisa for this.
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Watch
A QR Code 20 stories tall: The QR Code takes over a building’s facade.
Ditching the expected billboards and signage you’d see all over a busy commercial district, Japanese developers Qosmo Inc. and Teradadesign transformed the facade of building in Tokyo’s Tachikawa district into a giant QR Code and built a special iPhone app that allows users to access dynamic information...
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Idea Mart plays match-maker - connects folks that... →
Via Ad Week - -
“The Idealists seeks to create a marketplace for ideas. The invite-only site allows creatives searching for backers to submit ideas. By the same token, companies on the hunt for inspiration can submit requests”.
UPDATE: I got my invite tonight. Pretty excited!
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Barclaycard Adopts MasterCard’s inControl (Gets in... →
C/O Bank Technology News - -
“Barclaycard and UK-based mobile provider Orange recently launched a credit card that uses MasterCard’s inControl, which MasterCard execs say is the initial public use of the platform to allow user controls on a consumer credit card.
The Orange Credit Card includes NFC functionality and inControl’s spending technology. Features include automated SMS...
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Are we slaves to the feed? →
Great article on the false question of attention economies.
“…constantly checking our feeds for new information, we seem to be hoping to discover something of interest, something that we can share with our networks, something that we can use, something that we can talk about, something that we can act on, something we didn’t know we didn’t know.
It almost seems like an...
“[We become] the champion of the underlying data — good, accurate, detailed...”
–
Data cuts not just vertically or horizontally, but in every direction. Marketer Scott Brinker wrote about the concept over a year ago. Read the Mashable article that goes with this quote, here on the business impact of data.
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A big challenge for data driven marketing in 2010... →
“The core thing to understand about metadata, especially if you’re not technical, is that eventually, marketing will no longer be something that happens based on top of data, and the insights gained therein. It will happen literally inside the data, as a constituent part of it.”
“Creative ideas for innovation can come from anywhere; indeed, than can come from...”
– Play & Place Storming
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Google takes aim at everything →
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Mint is using Twitter effectively →
This came through my Netbanker feed over the weekend.
From the folks at Mint, Money Tweets:
Money Tweets has five content areas:
Aggregated tweets from 20+ writers on five subject areas: savings, investing, budgeting, loans, and retirement
Tweets about Mint using Twitter search
Tweets from Mint using its Twitter stream
Tweets from anyone answering the company’s Question of the...
Vintage Ad Browser →
evangotlib:
onemoretimewithfeeling:
Neat resource of vintage ads
(via Seth Godin)
Wow. This is fun.
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Facebook Begins Testing Advanced Crowd-Sourced... →
In an effort to better remove inappropriate content, Facebook is testing out what it calls Facebook Community Council, according to new Council member and Boing Boing guest poster Andrea James. Like the name suggests, this app gives users the ability to evaluate content for various types of offensiveness, or as James quote the group’s motto: “To harness the power and intelligence of Facebook users...
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Jive Acquires Filtrbox, Adds Real-Time Analytics... →
“It is time for enterprises to start thinking differently about (social media marketing), to move from being reactive to actively engaging with customers to provide them the experience they want,” - Chris Morace, SVP of Products at Jive
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Crowdsourced weather coming soon - turning your... →
Another cool application of the Internet of Things.
“When a single TV spot or print ad used to be able to simultaneously drive...”
– R/GA founder & CEO Bob Greenberg, writing in Adweek (via alexjcampbell) (via evangotlib) (via tanya77)
“We often forget to teach kids to be curious. A student who has no perceived math...”
– Seth Godin - On Creativity & Curiosity (thanks to Sarah for sending this to me)
"So that's what's sad about not eating. The loss... →
soupsoup: maura:
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5 Best Data Visualization Projects of the Year –... →
Thanks to Shaina for sending this to me.
Watch
If you read NOTHING else today, you must-must-must fucking read this.
I DO realize that it’s over 100 pages long, but it’s the best thing I’ve read in SO long…it honestly inspired me to be better at what I do. Who wants to work for a company like Netflix? Yeah, I thought so.
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Why most CEOs are bad at strategy →
A great read from HBR Blogs by Roger Martin.
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How NOT to do customer experience (co-founder of... →
Wow.
Sachin Agarwal is a co-founder of Posterous.
Note: this Posterous post has been viewed 3727 times