Don’t Buy This Jacket says more about Patagonia as a company than, well, anything really. Well done. Bold move. Thanks to @samladner @_copernicus for sharing.
http://copernicusconsulting.net/values-based-marketing-patagonia/
Re-purposing CAPTCHA so each human-typed response helps digitize books. Amazing. Thanks to Dan for sharing.
Lovely production values on these Prudential retirement stories. Nicely done.
Thanks to Owen for sharing. Bring Your Challenges. I love it.

